The SBS subsidiary channel STVDIO had a complete re-brand in early 2012, changing their name to STUDIO and significantly changing their brand identity. I oversaw the entire digital component of the broadcaster’s rebrand, taking their print and on-air collateral and applying it to their website and digital communications for an entirely new look and feel.
Already having an understanding of the needs of traditional broadcasters enabled me to support their rebrand team in a fully constructive way. The transition was seamless, their digital profile fully validating and augmenting their on-air presence.
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